Victorias secret annual fashion show came about in 1995 but went dark in 2018. The fashion show was held once a year and featured the models as their angels. The show became a star studded event and was in its prime in the early 2000s and featured its iconic angels such as Kate Moss, Giselle Bunchen and Naomi Campell. As the show grew rose a new generation of “it girl angels” such as Bella and Gigi Hadid and Kendall Jenner until the show temporarily stopped in 2018.
in the 2010s the show slowly started to lose traction as it faced backlash for not being inclusive to all women. At this time brands such as Arie were coming out who were doing the opposite. A Victorias secret high up was said to have stated that they would not include any plus sized or trans models as it ruins “The fantasy” after this was some recurring angels such as Karli Kloss were said to have stepped back from the show and the company.
To bring back the show and sales for the company Victoria secret would have to make some major changes. In October 2019 the brand changed its town hiring its first plus sized model, Ali Tate Cutler. Not long after they featured their first transgender model, Valentina Sampan. They have also through the years included more diversity and shifted away from their original market making them more appealable.
On October 15 of 2024 the Victoria secret fashion show was revived, just improved. The show featured several of the OG angels such as Kate Moss and Adrianna Lima. But also had some new angels take the stage showing much improvement in diversity and inclusivity. The show featured angels in many different colors and sizes, one recognizable angel was Ashley Graham who is a well known plus sized model.
Tuesdays show took place in New York cities, Brooklyn Navy Yard. Past shows have taken place around the country and world. The show has been perviously held in places such as London in 2014 and Shanghai in 2017.
As sales went down Victorias secrets attempt for revival was positive. Although some say there is still room for improvement, the brand has definitely made some positive changes. A spokesperson for the company says they want to “reflect who we are today”
