Lululemon’s newest collection.
October 27th on Monday, Lululemon announced its partnership with the National Football League, declaring its new apparel and accessories collection to fans of all 32 football teams. The collection includes their popular defined, scuba, and align styles designed for everyday comfort. Beginning on October 28, fans are now able to purchase and show support for their teams on the Lululemon website as well as get a hold of their favorite team’s swag at their stadium retail stores.
The Lulu x NFL collab motto is “True NFL fans wear their pride”, because for them, it is more than gear but loyalty. It is an entirely new way of connecting to their team’s community like a family. They are looking into heightening the fiery commitment that the NFL holds by honoring their devotion to all 32 teams. Alongside fanatics, they have been able to feature some of Lululemon’s most iconic pieces to reflect on the NFL.
To ensure their fans of their collab, they have invited legendary football players, Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho to be the heads of the campaign. They are featured in the section “Welcome to the Fam Club”, boosting the popularity of this collab to people in both the fashion and NFL worlds.
The launch of this collection is being used to reinforce the relationship between sport and fashion, while being able to give the “families behind the athletes” an opportunity to show their support.
